Information & Data
CM Navigator offers a unique market intelligence company that delivers exceptional insights into the grain and associated freight markets. Clients will e.g.: get insights into more than 200 live bids & offers for EU, Black Sea, South America and other regions; get daily updated global market prices for US, South America, EU, Black Sea, Australia; get access to a price matrix for delivery in the main destinations in EU, Africa, Middle East & Asia, verified & frequently updated Supply and Demand projections including comparison between different origins, with global freight calculations updated daily. The CM Navigator business unit is a 2022 spin-off of the Brokerage and shipping business.
Potential Research Question: Information & Data
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Go-to-Market Strategy for CM Navigator: Addressing Blueprint Relevance and Filling Gaps
The primary objective of this thesis is to develop a comprehensive go-to-market (GTM) plan for the CM Navigator. This involves evaluating the product's current blueprint in relation to its target audiences, identifying potential gaps, estimating the requirements to fill these gaps, and delving into one or two specific areas to design potential enhancements. The project will culminate in the exploration of suitable technologies and processes for marketing automation and lead generation, vital for the product's successful market scale-up.